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Introducing CELLTEX®: The Pinnacle of Bricks

Introducing the next evolution in building materials – CELLTEX®, our new collection of colour-through concrete bricks.

Designed to meet the needs of builders, architects, and homeowners alike, CELLTEX® bricks come in three premium face finishes: Smooth, Shot-Blast, and Honed. Each finish offers a unique texture and aesthetic that can elevate any project from ordinary to extraordinary.

In the ever-evolving world of construction, the quest for materials that combine strength, durability, and aesthetic appeal is perpetual. At the forefront of this pursuit, we proudly present CELLTEX® – our groundbreaking collection of colour-through concrete bricks available in three Premium Faces: Smooth, Shot-Blast and Honed.

Smooth Premium Face

smooth celltex bricks

A finely textured finish created through the standard moulding process.

Crafted with an appreciation for clean lines and a contemporary aesthetic, this finish imparts a smooth edge to each brick, creating a seamless surface that’s perfect for projects seeking a modern, minimalist vibe. Its uniform texture and sleek presentation make it an ideal canvas for architects and designers looking to make a bold statement in their creations.


The Smooth Premium Face Finish is an excellent choice for a wide array of applications, from chic urban residences to cutting-edge commercial spaces.

Shot-Blast Premium Face

shot-blast lutum celltex bricks

This process subtly exposes the aggregates, producing a finish like weathered ground stone.

Designed to meet the demands of contemporary design while maintaining the enduring appeal of traditional masonry, Shot-Blast Premium Face Finish is achieved through a precision blasting process that imparts a unique, weathered appearance to the brick surface.


This technique adds character and depth, highlighting the natural variations in colour and texture of each brick, ensuring a truly bespoke finish, setting your creations apart in the world of architecture and design.

Honed Premium Face

honed lutum celltex bricks

The honing process grinds the block surface, producing a matt exposed aggregate finish.

Our Honed Premium Face Finish is a testament to refined elegance and timeless sophistication. Crafted with precision and care, the Honed finish delivers a smooth, polished surface that exudes a luxurious aesthetic, perfect for interior or exterior application.


The Honed Premium Face Finish is achieved through a meticulous honing process that imparts a sleek and uniform appearance to each brick. Enhancing the inherent beauty of the material, the Honed finish provides a tactile experience, inviting a sense of luxury to any space.

The Celltex® Advantage

In the ever-evolving world of construction, the quest for materials that combine strength, durability, and aesthetic appeal is perpetual. At the forefront of this pursuit, we proudly present CELLTEX® – our groundbreaking collection of colour-through concrete bricks.
Our advanced colour-through technology ensures that the vibrant colours permeate through the entire brick, guaranteeing that the aesthetic appeal is long-lasting and resistant to fading. This durability is not just superficial; it is inherent in every CELLTEX® brick, providing a robust and enduring facade.
The CELLTEX® collection is not only about visual appeal; it is about setting new standards in the construction industry. Here are some of the reasons to choose CELLTEX® for your next project:
  1. Colour-through and Cost-Effective: CELLTEX® bricks ensure less wastage due to fewer chips on the pallet, unlike other bricks that are not colour-through and only use a thin glaze on one face. Colour-through bricks minimise wall repairs as minor damage to the face will not be as visible, preserving the integrity of your structure’s appearance.
  2. Easier to Build With: Designed with strong and durable corners and arrises, ensuring a high-quality build, CELLTEX® bricks are dimensionally accurate, facilitating a smoother and more precise construction process.
  3. Endless Possibilities: Our in-house Adelaide based lab is at your disposal to help you design your own colour and finish, offering a bespoke solution that reflects your unique vision.
  4. Sustainability: LUTUM’s concrete bricks are more environmentally friendly to produce than their clay counterparts, aligning with sustainable building practices.
  5. Unmatched Durability: CELLTEX® bricks are synonymous with resilience. Their structural integrity surpasses that of traditional clay bricks, ensuring that your projects remain timeless.
  6. Design Versatility: Whether your project demands a contemporary flair or a classic touch, CELLTEX®’s range of finishes and colours offers unparalleled design versatility.

Superior to Clay Bricks

When comparing CELLTEX® colour-through concrete bricks to traditional clay bricks, the advantages are clear:
  1. Structural Strength: CELLTEX® bricks boast a higher compressive strength, offering enhanced stability and support.
  2. Thermal Insulation: Our bricks contribute to better insulation, promoting energy efficiency within buildings.
  3. Low Maintenance: The need for repainting or extensive upkeep is virtually eliminated with CELLTEX®, thanks to their colour-through composition.
  4. Aesthetic Longevity: The rich, consistent colours and textures of CELLTEX® bricks provide a visual depth and character that clay bricks cannot match.

The CELLTEX® collection is a testament to our dedication to providing products that not only meet but exceed the expectations of the industry.